PS2 News: EA Cuts Prices - PS2 News

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EA Cuts Prices

Weíre always quick to jump down the throats of publishers who raise software prices, so itís only fair that we tell you when a company decides to cut prices. Electronic Arts has adopted a new pricing strategy for all new releases on current-gen consoles. The MSRP for new releases, such as the upcoming games Black and The Godfather will now be $39.95, a savings of 20%.

Of course, EA isnít doing this just to be nice Ė itís all part of the marketís transition from one generation to the next. "$39 is resonating with consumers given the transition. There are indications that $39 is a solid and sustainable price point." Jeff Brown, from EAís communication office, explained to Reuters.

If the move results in strong sales for the companyís PS2 software, expect to see other publishers follow suit. It should be noted that this practice does not extend to the PSP, where the games routinely cost $10 more, nor does it apply to Xbox 360 games, which retail for $59.99.

2/22/2006 Aaron Thomas

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