EA Cuts Prices
Of course, EA isnít doing this just to be nice Ė itís all part of the marketís transition from one generation to the next. "$39 is resonating with consumers given the transition. There are indications that $39 is a solid and sustainable price point." Jeff Brown, from EAís communication office, explained to Reuters.
If the move results in strong sales for the companyís PS2 software, expect to see other publishers follow suit. It should be noted that this practice does not extend to the PSP, where the games routinely cost $10 more, nor does it apply to Xbox 360 games, which retail for $59.99.
2/22/2006 Aaron Thomas