Should Sony Mimic Nintendo And Issue A Vita Price Cut?
Put aside the jabs of Sony "following" Nintendo for a moment. Let's be logical.
Sony says current sales for the PlayStation Vita are essentially "meeting expectations." Therefore, based on that statement, one would assume a price cut won't come in the foreseeable future. But there's no doubt that many analysts and other industry insiders see a mediocre performance when they look at Sony's new portable, especially if one considers the lackluster showing on Japanese sales charts once the launch craze died down.
Lest we forget, something similar happened to the Nintendo 3DS, which fell flat out of the gate. Nintendo reacted quickly and dropped the price, which spurred sales and with the help of more software, the unit has been doing fine ever since. Sony doesn't necessarily have to drop the price of the Vita immediately, but maybe sooner would be better than later. Can we really expect Resistance: Burning Skies, Gravity Rush, and some other highly anticipated software to overcome the relatively high price tag, which is a stumbling block for many consumers? Then there's the mobile gaming explosion and expansion, which makes things even tougher.
Then again, hardware sales are basically down across the board, so maybe Sony is just waiting for the industry - on the whole - to rebound. I wouldn't want to be making such decisions right now, that's for damn sure.
5/23/2012 9:51:56 PM Ben Dutka