Sony: No Vita Price Cut In 2012, Focus On "Realizing Potential"
Well, it seems the corporation is at odds with the consumers.
Despite the fact that the majority of participants in our latest poll said the price of the PlayStation Vita needs to fall immediately, Sony Worldwide Studios boss Shuhei Yoshida has said it's "absolutely too early" for a Vita price cut.
Yoshida reiterated what we've heard many times before from Sony, that the new portable is a tremendous value:
"From the value for money standpoint, we think we have a good price for what the system is. Our priority is to achieve the potential through more games and services.
Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system."
It's certainly true that if you give the gamer more bang for his buck, the more likely he will be to drop the necessary cash. So expanding on Vita content is a must, and if they can manage to pump out some huge fantastic titles (the standalone Assassin's Creed III: Liberation leaps to mind), it will become that much more attractive. But as for a price cut...not yet.
For the record, Vita sales stand at about 1.8 million units; that's the international number as of March 31. However, Sony anticipates a combined 16 million Vita and PSP sales by the end of the year.
6/6/2012 8:24:30 PM John Shepard