Ubisoft On Vita: Big Titles Will Generate Big Holiday Interest
The PlayStation Vita needs great games. That much is a given.
And one of those great games should be Ubisoft's Assassin's Creed III: Liberation, which was officially unveiled last week at E3. It's an example of the publisher's faith in Sony's portable; Ubisoft senior vice president of sales and marketing Tony Key says his company has always liked the platform.
"It’s a really good platform and we’ve always liked it. The way it’s designed, it’s a beautiful piece of hardware. It’s got cool features that you can’t get anywhere else. And Assassin’s Creed, we believe, is the right type of game for that system. It’s definitely too early to say that Vita’s not going to be a success."
Ubisoft has already supported the Vita with the likes of Rayman Origins, Lumines Electronic Symphony, Asphalt Injection and Michael Jackson: The Experience HD. In addition to Activision's Call of Duty: Black Ops Declassified, Ubisoft's Liberation could lead to a solid holiday season for the Vita. Added Key:
"Assassin’s Creed III is not the only big Vita game coming this holiday, and I think that’s a good thing. We’re actually very happy that there’s another big Vita game coming for Christmas from a competitor because we think that will raise all boats. It’s going to generate a lot of interest in the Vita this holiday season. Sony’s going to be spending a lot of money and resources to make sure that the Vita is there and it’s relevant and it’s doing well."
Key finished by saying that Assassin's Creed "is exactly the type of brand" that needs to hit Sony's handheld, and we have to appreciate that sentiment. AC is one of our favorite franchises of the generation and to have a full standalone entry on the Vita...? Awesome.
6/13/2012 8:44:33 PM Ben Dutka