Sony On Vita: "It's Amazing How Much More People Want"
The PlayStation Vita had one heck of a Gamescom, and we've already said it absolutely proved its worth.
But you can't satisfy everyone and when it comes to gamers, it's tough to even satisfy the majority. In the discussion of free-to-play, developers have started to realize that gamers actually want to pay nothing for their entertainment, and this past week, Jade Raymond made the point that these consumers demand perfection.
Sony is even surprised at the demands of the gamer crowd. After confirming to Eurogamer that the Vita will not receive a price cut this year, Sony Worldwide Studio boss Shuhei Yoshida said the goal is to make the unit more attractive at the current price point.
"People like cheap or free. Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so.
At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."
Then he mentioned all the feedback they had received from gamers, and how the company was a little taken aback at just how much the consumer wanted. Yoshida thought the Vita had a solid launch but clearly, that hasn't been enough for many.
"From our perspective, we were very pleased to launch with many titles. Many people said we had the strongest launch line-up for a PlayStation platform. But it's amazing how much more people want and how much content they consume."
It is true that we are a nation that loves our electronics. But given what the Vita is putting out there between now and the end of the year (and what it already has, especially in terms of hardware potential), we believe the price point is just about right. There's the other argument that gamers seem to be spoiled out of their minds these days, but that's probably not just gamers...nah, it's just about all consumers.
8/16/2012 10:35:29 AM Ben Dutka