Sony On Vita: "It's Amazing How Much More People Want"
The PlayStation Vita had one heck of a Gamescom, and we've already said it absolutely proved its worth.
But you can't satisfy everyone and when it comes to gamers, it's tough to even satisfy the majority. In the discussion of free-to-play, developers have started to realize that gamers actually want to pay nothing for their entertainment, and this past week, Jade Raymond made the point that these consumers demand perfection.
Sony is even surprised at the demands of the gamer crowd. After confirming to Eurogamer that the Vita will not receive a price cut this year, Sony Worldwide Studio boss Shuhei Yoshida said the goal is to make the unit more attractive at the current price point.
"People like cheap or free. Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so.
At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal."
Then he mentioned all the feedback they had received from gamers, and how the company was a little taken aback at just how much the consumer wanted. Yoshida thought the Vita had a solid launch but clearly, that hasn't been enough for many.
"From our perspective, we were very pleased to launch with many titles. Many people said we had the strongest launch line-up for a PlayStation platform. But it's amazing how much more people want and how much content they consume."
It is true that we are a nation that loves our electronics. But given what the Vita is putting out there between now and the end of the year (and what it already has, especially in terms of hardware potential), we believe the price point is just about right. There's the other argument that gamers seem to be spoiled out of their minds these days, but that's probably not just gamers...nah, it's just about all consumers.
Tags: vita, playstation vita, sony, vita games, vita price, vita cost
8/16/2012 10:35:29 AM Ben Dutka
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Comments (29 posts)
Ben Dutka PSXE [Administrator]
Thursday, August 16, 2012 @ 12:31:59 PM
AcHiLLiA
Thursday, August 16, 2012 @ 1:14:26 PM
Phoenix
Thursday, August 16, 2012 @ 2:59:31 PM
I agree with the Vita being priced just about where it should be, however, and this is the big problem, the memory cards are just flat out over priced. This is the exact same problem that the PSP had, and sony was dumb enough to do it again with the Vita.... sigh. Ah well, I'll just sit tight, wait for the Vita to drop in price ( or the memory cards ), and wait for a couple key series to pop up on the Vita I guess, cheers.
jimmyhandsome
Thursday, August 16, 2012 @ 11:19:51 AM
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I'll wait until the holiday season where hopefully I have some Amazon gift cards ready to go, and I might be able to catch a deal on a bundle.
D1g1tal5torm
Thursday, August 16, 2012 @ 11:48:06 AM
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Highlander
Thursday, August 16, 2012 @ 12:02:24 PM
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"In the discussion of free-to-play, developers have started to realize that gamers actually want to pay nothing for their entertainment,"
...and also from Yoshida-san "People like cheap or free."
Yes, of course people like free things. But the desire for lower prices in gaming seems to have given way to a desire for zero pricing in gaming. Actually it's worse than that, people expect - yes EXPECT - gaming to be free. I just had some family visit. My brother-in-law has two J-tagged Xbox360s he downloads movies, music and games from Usenet binary groups. His expectation is that things should be free, that he should not have to pay. I talked to him about it and he honestly doesn't see a problem consuming all of the media he does for free because he can point to a few cases where he or someone else has actually bought something they first downloaded from Bit torrent or Usenet binaries.
That expectation is so unrealistic and morally wrong I almost don't know where to begin. I mean that old saying about there being no such thing as a free lunch has never been more true. But gamers and consumers of media in general seem to think that it's not wrong to download stuff for free - because you can. Regardless of the legality or morality of it. That's an unsustainable mindset.
People demanding every cheaper goods that turn to piracy to obtain things for free because they cannot get them for cheap are harming everyone. I know that their mantra is that if prices were lower they would pay, but that's complete BS in the majority of cases. If they want lower prices, they could wait a few months and pay when the price is reduced, but they don't they download it.
The same people think that their actions will somehow force lower prices from content creators. It won't, it can't and it never has. If you are making a game that ultimately is played by 4 million people, and all 4 million pay retail price for it, you can afford to reduce the price because your profits are more than sufficient. If you produce a game that 4 million players play, but only 3.5 million players paid you for, suddenly that profit margin is thinner because you're not selling so many copies. You can't cut prices because that makes the profit margin ever thinner. No game maker can afford to make/publish loss making games.
Ultimately this expectation of things for free pushes prices up for everyone else. It doesn't 'hurt' the pirates since they keep doing what they do, and download for free, but everyone else pays higher prices to compensate for the lost revenue.
That brings me to this whole Freemium nonsense that panders to the casual gamers entitlement mindset of not having to pay for anything. The freemium gaming models are all just dishonest ways for convincing people that they are playing for free while at the same time relieving those players wallets of more money than the retail game would have in the first place. Micro-transactions are like mosquito bites, unless you get lots at one time, they are a minor irritant.
That's what freemium games depend on, people paying for the game gradually, through relatively painless micro-transactions. The hope is that consumers will ultimately pay more through freemium micro-transactions than they would have for the full game in the first place.
All of this goes back to that entitlement mind set that expects things for cheap of for free just because they don't want to, or don't think that they should have to pay.
When did we all become so cheap that we can't accept the need to actually pay for the things we consume?
Ben Dutka PSXE [Administrator]
Thursday, August 16, 2012 @ 12:34:17 PM
I just keep wondering what happens when the entire world is looking to the person next to them, waiting for their "just due." ...when everyone is looking and nobody is willing to WORK or DO anything, what kind of doomsday situation is THAT?
kraygen
Thursday, August 16, 2012 @ 12:35:19 PM
Highlander
Thursday, August 16, 2012 @ 12:39:43 PM
Kraygen you do know that this phrase;
"everything should be free because nobody owns anything. " essentially describes communism? LOL, that would mean that all the entitlement minded folks are really communists in philosophical sense - not the political sense - of the word.
Last edited by Highlander on 8/16/2012 12:40:24 PM
Ben Dutka PSXE [Administrator]
Thursday, August 16, 2012 @ 3:01:43 PM
Maybe people don't quite get it, but that's a perfect recipe for one thing, followed by another thing: LAZINESS and FAILURE.
Axe99
Thursday, August 16, 2012 @ 5:24:53 PM
My punt is that in this always connected but often never closely-connected age, the diminishing number of close, personal relationships means humans' perspective of how society works has ironically become narrower even though there's oodles more information available (noting most freeloaders aren't pirating stuff that'll make them much brighter ;)). By having an always-connected, ADHD instant-gratification culture, people are less likely to need to work for things or understand how things are made, and just expect everything for free instantly. It's a right shame, as the vast majority of people who don't understand the value of hard work seem to have a gnawing whole in their soul (not surprisingly), and it's becoming ever less likely they'll learn what they need to fulfil it, but rather live and die without ever fully realising themselves. But that's just a punt of course, could be off kilter ;).
I continue to give pirates a server at every opportunity - in my view, gaming pirates aren't gaming enthusiasts but the opposite - enthusiasts support the industry they are into - gaming pirates are bottom-feeding, parasitic scum that destroy it. And that's my nice description of them.
Temjin001
Thursday, August 16, 2012 @ 9:33:57 PM
of course, I didn't do that. I had 2 job offers within like 2-3 days of being unemployed. Not once did I think it right to just lay around because I deserved it an collect unemployment (other people's money) when I was very much well and able to work.
Anyway, it just blows me away people do that sort of thing.
Last edited by Temjin001 on 8/16/2012 9:34:22 PM
Axe99
Thursday, August 16, 2012 @ 5:27:40 PM
AcHiLLiA
Thursday, August 16, 2012 @ 6:17:21 PM
Last edited by AcHiLLiA on 8/16/2012 6:18:13 PM
Axe99
Thursday, August 16, 2012 @ 8:23:25 PM
WorldEndsWithMe
Thursday, August 16, 2012 @ 2:18:20 PM
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CrusaderForever
Thursday, August 16, 2012 @ 5:43:52 PM
Uncharted is amazing and look what's coming:
Ragnarok Odyssey
ACIII Liberation
PS Allstars Cross-Play
Ratchet and Clank Full Frontal Assault Cross-Play
LBP - With compatible PS3 Costumes
Warriors Lair
Soul Sacrifice
Sly 4 Cross-Play
Final Fantasy X HD
Tearaway
Persona 4 Golden
Bioshock Infinite
PS1 Compatibility, RPG flood gates opened on 8/28!!!
Cross-Controller
And a game I know you are interested in Silent Hill Book of Memories
There has got be a few of the games I listed above that you are interested in and excited for.
Besides, it's really cool to be a Vita owner! :)
Last edited by CrusaderForever on 8/16/2012 5:46:13 PM
WorldEndsWithMe
Thursday, August 16, 2012 @ 7:26:22 PM
Solid Fantasy
Thursday, August 16, 2012 @ 5:05:39 PM
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I'm not sure how economics work but I do know that the folks working for Sony or selling Sony products need to pay the bills. That isn't going to happen if the Vita price dropped to zero. Which seems to be what the internet wants these days. The forums and comments of some sites is almost as BSed and demoralizing as watching the news!
Axe99
Thursday, August 16, 2012 @ 5:31:49 PM
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Oh, and you have to pay at least twice the price of the Vita to get anything mobile with comparable game-playing prowess (minus the controls, of course).
And still people complain. You wait until the launch of next-gen - I predict the most whinge-filled, entitlement-addled launches in human history.
CrusaderForever
Thursday, August 16, 2012 @ 5:32:02 PM
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___________
Friday, August 17, 2012 @ 7:12:04 AM
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Axe99
Friday, August 17, 2012 @ 5:48:05 PM
Last edited by Axe99 on 8/17/2012 5:48:44 PM
___________
Saturday, August 18, 2012 @ 9:32:46 AM
oh please!
go rob a bank, go to jail then say oh i should get away with it because im not the only one thats done it so that magically makes it legal.
$ony said they learned their mistakes with the PSP, and they promised not to make them again.
than they just dived back in doing the same things they did with the PSP!
the vita is not tanking because its so expensive, its certainly not helping, but the main reason why its tanking is because theres no games for it!
just because every system is like that this time of release does not excuse it.
PHOENIXZERO
Friday, August 17, 2012 @ 6:17:10 PM
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All it means is there won't be an official price drop but you damn well know that there's going to be bundles and major retailer deals just in time for Christmas. The Vita kind of got boned by Nintendo's desperate 3DS price drop last year, now a lot of people seem to think Sony will follow suit. The only problem is those damn memory card prices but I do think we'll be more bundles, especially at the retail level with memory cards as we already have been.

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bebestorm
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Thursday, August 16, 2012 @ 11:17:46 AM