Sony: We're Going To Give The Vita Everything We've Got
Although Sony says they'd like sales to be a little higher, they're adamant about one primary point: As always, this is a marathon and not a sprint, and we have to at least get through one holiday cycle.
As cited by Videogamer, PlayStation UK boss Fergal Gara admitted that the Vita software "did dry up during the summer," but the new fall releases should help spur sales. Said Gara:
"We'd love for us to be further on. And the release schedule for Vita was rather like the release schedule for the industry this year, in that it did dry up during the summer. We had that incredible summer of sport and very little focus on gaming.
But the great news is that we have got the content in place. We have got the cash to invest in terms of marketing and retail to really ignite it this Christmas. To start judging a console before it has had its first Christmas is preposterous, really. And we are giving it everything we have got."
The Vita has broken the 1 million sales plateau in Japan but clearly, Sony wants (and maybe needs) more. As always in this industry, great games can be of great assistance, and the new portable will get Assassin's Creed III: Liberation, Call of Duty: Black Ops Declassified, and a few other titles that hardcore gamers should really want, so...
10/11/2012 11:46:18 AM Ben Dutka