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US Is Vita's Best Region, Hasn't Really Exploded In Europe

The PlayStation Vita hasn't sold terribly; it just hasn't become the hottest item in the video game world.

And when asked about the sales, Sony would usually say that the portable is tracking "close to internal expectations," although they have admitted that the Vita isn't doing too well in certain regions. So what are those regions?

According to the UK's gamesTM publication, we've got a pretty clear answer. As noted by The Silent Chief, a one-page feature entitled "2012 In Numbers" shows that the Vita's biggest market is definitely the US. It has crossed 900,000 sold in this country, while Japan is only just past the half-million mark (536,846). But perhaps most importantly, it just isn't performing up to snuff in Europe. It has only sold 238,429 in the UK, 218,787 in France, and 143,995 in Germany.

Maybe that isn't too surprising, but it's interesting to see the differences. If the Vita is closing in on a million in the US, that's not too bad. But Europeans aren't totally on board, it seems, and I had expected more of a response in Japan, too.

Tags: vita, playstation vita, vita sales, playstation vita sales

12/26/2012 11:38:37 AM Ben Dutka

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Legacy Comment System (12 posts)

Wednesday, December 26, 2012 @ 12:46:02 PM

PS Vita still needs a epic Japanese Game.

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Wednesday, December 26, 2012 @ 1:07:55 PM

If the population of UK is 1/5 compared to the US's, but the sales of US Vitas is less than 5 times that of UK Vitas, then it can actually be said that the Vita is actually being received better in the UK.

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Wednesday, December 26, 2012 @ 3:31:18 PM

U make a logical point there Shams.

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Wednesday, December 26, 2012 @ 1:43:06 PM

Angry birds is tough competition.

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Wednesday, December 26, 2012 @ 3:36:21 PM

All I can say is I am one of the 238 429, and enjoying every bit of time I play on my Vita. Vita is meant for gamers. Oh, and I didn't get caught up in the iPad hype.

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Wednesday, December 26, 2012 @ 6:34:40 PM

I enjoy the iPad for the drawing applications it has but the vita is where it's at. The vita is amazing and has a better lineup than those of the iOS.

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Wednesday, December 26, 2012 @ 7:27:05 PM

I love my Vita. I just hope it doesn't loose developer support because of low sales.

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Thursday, December 27, 2012 @ 2:10:56 AM

im not surprised it hasent gone down in JP, asians are the type of people that refuse to try new non asian things.
and thats pretty much all the vita has recieved, there not going to enjoy ACL, CODD, uncharted, ect, ect.
only game that would be popular there would be gravity rush, not really enough to sell the system.
once soul sacrifice and hopefully a monster hunter, or FF, or KH release than it will fly off the shelves!
who knows, MGS ground zeroes might get some sort of vita support especially now that konamis so big on that transfaring system they have.

EUs quite the opposite though, i was expecting it to do the best there simply because 1 playstations always been biggest there, and 2 the games that are released are the games they would like.
allot of people are holding back because of the features, or should i say lack of them.
hell i was at my cuzs place yesterday for boxing day and was playing ACL.
everyone was saying why did he buy the vita its such a waste of money you cant even connect it to the TV!
screw the games, if $ony brought back all the features the GO had the vita would be doing a hell of allot better than what it is!

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Thursday, December 27, 2012 @ 4:21:00 AM

... And this puts my (often criticised) gloomy predictions for the Vita in the correct context:

Where I live, in northern Europe, the Vita really seriously is nowhere to be found. There's no talk about it, no focus in any shops, I've never seen anyone use it, it really in all practical terms are not only dead; it was never alive.
I've seen *one* Vita in my life, some months ago, on display at a vendor. It was broken, stewed away in a corner on an unlit display, like an unintended illustration on how the Vita is doing.

That's what has left me with the conclusion that the only thing left discussing is *why*, not *if*.

Last edited by Beamboom on 12/27/2012 4:22:32 AM

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Thursday, December 27, 2012 @ 1:47:47 PM

I bought and enjoyed more games for Vita this year than any other system. Glad it's at least doing well in North America as it needs to do well somewhere. Hopefully Sony Japan and Europe can do something to get it selling better in those regions soon. The games are there that it should be selling better in Europe, in Japan I think the solution is very simple, just get an exclusive Monster Hunter game.

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Thursday, December 27, 2012 @ 3:50:59 PM

I am a little surprised by the lack of interest in Japan, too. I don't know what they have released for games in Japan for the Vita, but if they aren't getting the types of games they usually buy there (which is an eclectic type of game indeed), they probably need more of them to get it to properly catch on. I am loving mine a ton and am glad that it has done well here in the U.S. I am hoping that there are even bigger and better things to come for it. I use mine for everything! Well, not EVERYTHING (before I get some unwanted smarmy replies lol).

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Tuesday, January 01, 2013 @ 5:05:53 AM

While I'm probably an older gamer here, I must say I've used my Vita MORE than the PS3. The games I have I really enjoy, the unit is really solid and delivers a fantastic experience and due to family/work commitments I find myself going to the Vita rather than PS3 at the moment. The price of memory cards is an issue though, but the games I think so far we've had some cracking ones.

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