Sony Forced To Slash Vita Sales Expectations By 3 Million
I hate to sound like a broken record, but this is what happens when software support is seriously lacking.
As part of Sony's fiscal third-quarter report, the electronics giant has reported that sales expectations for the PlayStation Vita have dropped significantly.
Year-over-year revenue fell 15% due to lower-than-anticipated hardware and software sales, and Sony is now expecting to sell 3 million fewer Vitas in the fiscal year. Sales of the PlayStation 3 and PlayStation 2 were down to 6.8 million from 7.4 million and software sales came in at 61.7 million, a drop from 2011's 68.7 million. The PSP and Vita were also combined in the reports and this actually saw a small increase, from 2.4 million to 2.7 million. However, that's not really a good sign as the PSP does continue to sell and the Vita should've caused the combined number to rise drastically.
But "rising drastically" hasn't really been the Vita's MO so far. The company now predicts to sell only 10 million Vita units before the end of the financial year on March 31, but Sony does promise to support the portable with "more software." Yes, do that. Some time soon, please.
Lastly, February 20 looms...
2/7/2013 11:15:33 AM Ben Dutka