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Vita Prices Slashed In Japan

It didn't take long to figure out why Sony wanted to hold that press conference centering on the PlayStation Vita.

Sony Computer Entertainment has announced a price cut for the new portable in Japan; this includes both models.

In fact, both models will soon cost the same amount: Effective February 28, the Vita's cost will be 19,980 yen (about $213). The 3G model initially launched with a 29,980 yen ($319) price tag, and the Wi-Fi version held a retail cost of 24,980 yen ($266), so this is a pretty significant drop. Price has been one of the biggest - if not the biggest - stumbling block for Sony's nifty new portable, although our recent poll results indicated that most consumers believe a lack of software support is the biggest problem.

Low Vita sales haven't been a secret and obviously, Sony is looking to make the unit more appealing. Maybe they'll announce a price drop for the US at this week's press event in New York, where the company is also expected to reveal the PlayStation 4.

Tags: vita, playstation vita, vita price, vita price drop, vita price cut

2/18/2013 11:23:49 AM Ben Dutka

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Legacy Comment System (10 posts)

Monday, February 18, 2013 @ 11:54:13 AM

Seems pretty likely now that Japan is doing it I guess.
I got my price drop early at a Target sale for $200 + $20 PSN credit.

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Monday, February 18, 2013 @ 12:23:07 PM

Wonder if they'll lower the mem card prices aswell?

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Monday, February 18, 2013 @ 1:18:11 PM


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Monday, February 18, 2013 @ 1:08:53 PM

The price cut on the wi-fi version is only 16%, the cut on the 3G version is 33%. A 33% drop in price after over a year seems about right. We knew it would drop after about a year, almost all CE products do. PS3 price has dropped in stages by 16% ($599 to $499 - for the 60GB) then a further 20% ($499 - $399) drop, then a 25% ($399 - $299) drop, and even the more recent drop below $299 and the introduction of the $199 flash based model. PS3 was hideously expensive t make at first and it's costs were very difficult to control. Vita is not so extreme, and the costs are - as far as I can tell - far more easily controlled. So a 16%-33% drop after 15 months seems about right.

Looks like they may be going to a single version in future if both are priced at the same level - that's a good idea because the data contract for the 3G and eventual 4G models are not bundled, so there's no point in charging more for those models than the wifi one since you're still paying a third party for data.

I'd bet that the memory cards will drop in price by a similar amount (16%-33%) Maybe they will split the difference and go for a 25% reduction there.

But, dropping the cost will not help them sell many more Vita if the games and apps are not there.

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Monday, February 18, 2013 @ 1:23:43 PM

Agree with everything said, but have to agree on the last statement the most.

BRING OUT THE GAMES AND APPS. That's all the VITA needs to make people realize that it's a game console and not just any other multimedia touch-device. While the main social network apps are there, why shouldn't Sony bring out almost every app out there making VITA users comfortable to keep on using their VITA?

And of course...the games. THE VITA has great games - it truly does. Bought Gravity Rush when I first got my VITA and I would have to say it was just unbelievable fun. The story could have been a bit better and less rushed to give players a more emotional attachment to the characters, but gameplay wise - it was amazing. Well...the only thing gameplay wise - was that they could have added more special attacks and such.

Other than that, games like Gravity Rush, Persona 4 Golden, and DJ Max Tecnika Tune (pretty niche but awesome) - will definitely sell the VITA. I'm hoping for KILLZONE to be the one to start people going on 3g and having a wonderful shootout.

Anyway, I just want the VITA to do well - because it's a great freaking handheld system which offers so much to the table. It really does.

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Monday, February 18, 2013 @ 4:11:44 PM

Any price drop for the Vita is a good thing, especially since the sales of the platform are struggling.

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Monday, February 18, 2013 @ 5:56:14 PM

Sales should definitely increase with the price drop weird its not for all territories at once. Hopefully we'll start to see more third party games by next year.

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Tuesday, February 19, 2013 @ 4:20:58 AM

dunno if it was such a good idea to do this just before soul sacrifice was due out.
that was going to send the sales through the roof already, so wouldent it of been better to wait till that releases, wait till the sales drop, than reduce the price?
not to mention R&C, sly cooper, just released or releasing within a month, not to mention KZ,releasing soon.
theres so many games just out, or due out for the system within a few months this was really poor timing.
customers finally start to see the value in the system because theres finally some great games releasing for it, so they drop the price.
should of waited to say late april, when all these new games have had time to bring their benefits, than drop the price.
by cutting it so early theve effectively removed a perfect opportunity to spike sales back up.

anyway, thats 1 problem down oh so many to go!
really hope $ony is jumping up and down on third parties laurels, otherwise this will be in vein.
and fix the god dam OS for crying out loud!!!!!!!!!!

Last edited by ___________ on 2/19/2013 4:25:28 AM

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Tuesday, February 19, 2013 @ 12:52:10 PM

I don't know, if Soul Sacrifice boosts sales, and this price cut also boosts sales it could give the Vita an injection of momentum which is very much needed right now. In fact if it created a little scarcity in the market it would also generate some positive spin with headlines talking of Vita selling out rather than sitting on shelves.

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Wednesday, February 20, 2013 @ 7:53:33 AM

absolutely it will help the sales, but will the announcement of these 2 things have double the effect as what they would separately?
im not so sure, and thats the problem.
especially in JP, you cant release a system without a game like soul sacrifice it just aint gonna sell.
$ony finally brought it, and at the same time undermined the effects it will have by doing a price drop as well.
would of been better off waiting till middle of the year once KZ and other big vita games have released and had time to do their boosting.
im just worried in killing 2 birds with one stone $ony has lowered the blip in sales they would of seen.
plus, now they have 1 less card to play.
once the sales drop down again, what are they going to do to create another spike?
new games obviously, maybe a accessory price reduction, but they just got rid of one of their best cards and at a time where im not so sure its going to be able to wreak its benefits.

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