Analyst: Sony May Try A "Soft Relaunch" Of The PlayStation Vita
Even though Sony says they'll stick with the PlayStation Vita and continue to push it into the next generation, one analyst believes the portable's time is unfortunately limited.
Cowen & Company analyst Doug Creutz says he believes the Vita is "sinking" and that integration with the PlayStation 4 won't be enough. The only thing that might save it is a "new form factor or lower pricing." Said Creutz:
"We do not think that integration with the PS4 will be sufficient to drive an uptick in sales for the device. Thus, we would not be surprised to see Sony try a soft relaunch of the device beginning at E3, potentially including a different form factor and/or lower pricing."
It was recently revealed that all PS4 developers must include Remote Play for the Vita, but Creutz obviously doesn't think that'll turn the tide. As for the near future, Sony anticipates selling 5 million combined PSP and Vtia units in the coming year. Hopefully, upcoming titles like Killzone: Mercenary and Media Molecule's Tearaway will help as well.
But above all else, it may need a price cut.
6/6/2013 12:56:06 PM Ben Dutka