Sony: PS4 UK Launch Boosted Vita Sales
Sony was obviously hoping that the launch of the PlayStation 4 would bolster sales of the ailing Vita. But did it?
Well, that does appear to have happened, at least in the UK. According to CVG (citing MCV), Vita sales leaped 68 percent the week after the PS4 released in the UK. Sales of the portable jumped another 65 percent the following week.
SCEE senior product manager Ben Law said they continue to see "strong week-on-week growth since our latest campaign kicked in." New TV ads always help the cause of a company and product, right?
"The new TV advert went live this week and we've already seen amazing feedback from PS4 owners on the Remote Play feature, and the success of Tearaway highlights what a great proposition PS Vita is, either as a standalone device or as the perfect companion to PS4."
The Remote Play feature may have helped, and we're sure the PS4/Vita hardware bundles helped to boost the Vita sales numbers as well. Sony has been pushing their slick handheld as the "perfect companion" to the new PlayStation console since February, when the PS4 first unveiled. We wonder if the Vita really can pull itself up with the help of the new system; personally, I still think it needs the exclusive software to flourish.
12/23/2013 10:02:51 PM Ben Dutka