Sony: Rise Of Mobile Gaming Has Hurt Vita's Sales Potential
As everyone knows, the PlayStation Vita isn't exactly the hottest-selling item in the video game industry.
And unfortunately, since the relatively successful launch, it hasn't sold very well since. So, why is this impressive handheld missing the mark? Well, Sony UK managing director Fergal Gara has blamed the increased popularity of mobile gaming during a recent VG24/7 interview:
"In all honesty, higher sales would have been what we had hoped for. The market Vita entered was more complicated than it was when the console was originally thought about and designed. Games on tablets and phones have changed the marketplace and people can't carry too many things around at one time."
We heard a similar explanation from various analysts when Vita sales remained in the tank. Gara added that in short, Sony overestimated the number of people who want the hardcore gaming experience on the go. It doesn't help that smartphones and tablets are multi-functional, so they'll "always be very appealing." It's really simple: Sony hasn't been able to convince consumers that they need a Vita in addition to the mobile device they probably already have.
Unfortunately, Gara doesn't seem to have a solution to the problem, although he still clings to that Remote Play promotional concept. Again, it's not a bad idea, but it's hardly enough to convince gamers to purchase a Vita. And by the way, I maintain that if the unit had more games, more of those core players would take the plunge.
1/13/2014 11:05:43 AM Ben Dutka