Sony: Vita Proving To Be A "Niche" Device
Right now, many would agree that the PlayStation Vita is a question mark.
Interestingly, Sony has called it a "niche device" and people who appreciate it have an "eclectic taste in games." This is what Sony UK managing director Fergal Gara told MCV in a recent interview.
He admits that smartphones and tablets have diminished the appeal of the snazzy portable, but he still maintains that the Vita offers a richer, deeper experience. He also wanted to clarify that just because he used the word "niche," that doesn't mean the Vita's audience is small:
"Vita is proving to be a big niche device. Using the term 'niche' makes it sound tiny, but it's not. The console is occupying an interesting space for interesting games built for more committed gamers. Yes the market place for it isn't as big as it might have been had smartphones not arrived, but it is still a more thorough, more complete experience.
And it is therefore appealing to people with a more eclectic taste in games. And many of these indie developers are proud to be on the platform. All of this is before we even talk about its role alongside PS4, which is clearly exciting and we seeing some good results from that."
That Remote Play functionality hasn't gone over exceedingly well with consumers, although some really like it. Perhaps as more games become available for both the PS4 and Vita, this is a feature that will rise in popularity. Gara did concede that the Vita is "lacking in upcoming AAA games made specifically for the system," and in my opinion, this is the single biggest issue facing the handheld right now.
As for it being "niche," I don't know...would we have considered the PSP "niche?"
3/13/2014 11:32:45 AM Ben Dutka