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Sony: PlayStation TV's Concept Was Just Hard To Explain

When the consumer is unclear about a certain product, chances are, that product won't do well.

And that's why Sony believes PlayStation TV didn't sell. According to a Game Informer interview with Sony president of worldwide studios Shuhei Yoshida, the problem centered on the company's inability to explain the concept:

"It didn't capture the consumers' imagination. It's a hard concept to explain. You could say it's a mini-console, it's a video streaming device. If we say it's a mini-console, like other mini-consoles, people expect a better device like PS4 or Xbox One. It's short in that delivery.

When you say it's a video streaming device, there are other devices with higher def video. It has some unique things like remote play of PS4 games. It can do many things, but it's not easy to say this one thing is extremely good. I think that's the reason we were not able to convince people at the original price."

At launch, PlayStation TV sold for $100 in the US but it has since been heavily discounted in most stores. Now, you can find it for as cheap as $40 or $50. The idea of being able to stream Vita games to your TV isn't a bad one, certainly, but it couldn't have helped that the Vita just doesn't have that many games. Perhaps that's the underlying issue here.

Tags: vita, playstation vita, playstation tv, sony

6/25/2015 11:17:25 AM Ben Dutka

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Legacy Comment System (12 posts)


Temjin001
Thursday, June 25, 2015 @ 11:39:47 AM
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If PS Now wasn't the ridiculous flop it was I think this would've stood a chance. Obviously playing mobile games on a TV wasn't going to ignite sales (remembers some gameboy to TV adapter from ages ago that no one cared for)

The mass market just doesn't care to play old niche gamers games. Sorry but pretty much everything we play outside of like Call of Duty and GTA is niche from the general populations perspective. And even then brands like PS and Xbox have become synonymous with killing and violence.
Apple spoke to this very thing recently. They won't consider entering our market because of the image it currently has. That being guns and violence.

Last edited by Temjin001 on 6/25/2015 11:44:16 AM

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Temjin001
Thursday, June 25, 2015 @ 11:51:36 AM

And to relate us to the movie industry, movies that aren't R rated draw in larger markets, thus more sales. There's a reason movies like avengers, transformers or Jurassic park aren't rated R. Now look at gamers games. Everything that's hot and critically acclaimed is mature rated. And chances are, you're solving everything with a gun, your fists, or a sword. It's hard to play these games today without a crap ton of blood and limbs spraying everywhere. Even batman made the jump to mature land. That's who we are these days.

Last edited by Temjin001 on 6/25/2015 12:07:27 PM

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PS9
Saturday, June 27, 2015 @ 8:58:39 PM

Some excellent perspectives there Temjin001. Actually, I kind of wish Apple would enter the games market, and become the company Nintendo once was. Or, partner with Nintendo, one providing a very powerful, slick machine with Nintendo first-party software. Done properly, it could potentially result in a compelling product.

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Karosso
Thursday, June 25, 2015 @ 11:41:09 AM
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Are they really surprised???
They wasted a perfect Vita Revival chance!
No Netflix! No PS3 Remote Play! No Uncharted and many other high profile games.
I had it in my hands so many time when it launched but could not bring myself to buy it...
But at this price point and with the amount of free games I have from PS Plus I might reconsider...

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saintaqua
Thursday, June 25, 2015 @ 11:52:33 AM
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No where on the box does it state that it's a Vita player with access to Vita/PSP and PSone titles. If the employees in the store are not aware of this, how can the consumers be?
It also doesn't help that you can load up your Vita games only to find that many still are not compatible with the thing.
It was a great idea that Sony didn't follow through and coupled with memory prices was doomed to fail.
You could have been great, PS TV.

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Temjin001
Thursday, June 25, 2015 @ 12:41:09 PM

Sony knew vita's lackluster response wasn't the core hope here which is probably why it's not mentioned on packaging as you said. PSTV was to be the low cost terminal to bring ps gaming to the masses with ps now.
Clearly PS Now is flopping. Otherwise ps TV would be selling. This seems supported heavily by the fact that the core gamer wasn't ever going to be part of ps now's success. We freak out over lag, frame rates, and resolution. It was doomed with us from the start. The masses was the hope here. The hope is gone.

Last edited by Temjin001 on 6/25/2015 12:44:42 PM

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maxpontiac
Thursday, June 25, 2015 @ 3:10:17 PM
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The PS4 with its various video apps has everything I need and if I can't find what I need there, my Cable TV takes care of the rest.

PS TV did nothing to convince me otherwise.

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shadowscorpio
Thursday, June 25, 2015 @ 6:34:53 PM
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Dump it Sony. Incorporate max features and focus on PS4.

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Jawknee
Thursday, June 25, 2015 @ 7:45:29 PM
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The option to play my ps4 in another room without having to move the ps4 is a cool one but I suspect you'll lose image and sound quality. I was waiting for a price drop to pick one up. Maybe it's time.

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ethird1
Thursday, June 25, 2015 @ 7:57:11 PM
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How about allowing the ps4 to have complete access to all PSN games? How about allowing the ps vita have access to all ps2 games?

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Amnesiac
Friday, June 26, 2015 @ 11:35:55 AM
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bought one its great
I have 45mbps maybe that helps.
Now I don't have to keep carting my ps4 from rec-room downstairs to the upstairs living room anymore.
The image drop is there but the lag time is practically unnoticeable.
great product
poor reviews
no netflix or hulu is what killed it.

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PS9
Saturday, June 27, 2015 @ 8:45:28 PM
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Hate to say this because I really like the Playstation brand, but it serves SONY right for not helping the VITA to truly thrive. I bought a first-generation unit and love the hardware, but I cringe at all that processing power going to waste. This product is redundant and took away valuable resources away from VITA. That new Nintendo 3DS is another unnecessary, confusing product which is unfair to existing 3DS customers. Why can't SONY apply the excellence demonstrated with the PS4?

These corporations today exhibit a strange sort of confused, myopic hubris which seeks to dictate as opposed to understand. And you've seen the result, with few exceptions. What a sad bag of sh*t gaming has become!

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