Playboy's Jo Garcia Signs On To Help Promote The Vita
Well, good thing we cleared up that whole debate over whether or not Playboy model Jo Garcia was a gamer.
Back in November, PSXE spoke to Jo after we suggested her gamer label may be partly due to intelligent marketing and packaging. Her detailed responses were enlightening and 100% clear.
And now the beautiful gamer is off on another whirlwind tour to promote a new product: the PlayStation Vita. As she informed Forbes, Playboy's 2008 Cyber Girl of the Year and the operator of Playboy's Gamer Next Door website will hit the road between January and March to help push Sony's new portable. Eight parties in eight major cities, and the goal is to "show people what the Vita lifestyle is all about." As for her thoughts on the unit, and how it compares to mobile devices and Nintendo handhelds:
"This is how I feel about that. If you’re a gamer, you don’t really play hardcore videogames on tablets. As much as they have great games like Angry Birds, I’m just not a huge fan of playing a shooter game on an iPad. It just doesn’t work as good. It’s cumbersome. It’s big. Leave gaming devices to gaming. Just look at how the Nintendo DS has held up so well for the type of device it is. As far as the portable devices, it usually outsells the Sony PlayStation devices and I don’t know why that is. If you compare them as far as graphics, capabilities and the buttons and all that other stuff, I think that Sony devices tend to outperform those of the Nintendo devices."
Man, we love her. I've got Angry Birds on my nifty new phone. Amusing...but hardly enough to wrench me away from Gears of War III. As for the Vita and Jo's promotional tour, we hope that goes well because Sony could really use a big-time marketing boost in this country.
1/15/2012 8:26:50 PM Ben Dutka