Sony: Consumers Demand "Rich Handheld Gaming"
Some say the mobile gaming explosion could have a negative impact on Sony's upcoming PlayStation Vita.
But Sony is catering to the gamers, and the company believes those gamers demand an in-depth portable experience. Sony director of hardware marketing, John Koller, said the PlayStation Vita will actually "supersede the mobile market." Why? Because it's innovative and despite mobile gaming's popularity, the gaming options are "light" when compared to the Vita. Said Koller:
"We firmly believe that PlayStation Vita will supersede the mobile market when launched, and have grand ambitions for a product that is really at the forefront of innovation. The mobile market in the U.S. offers consumers extremely light gaming options. We developed PlayStation Vita after observing a significant addressable market that demands rich, deep handheld gaming."
Furthermore, in an effort to expand the world of Sony, Koller confirmed that games and apps created for the Vita will be available on Google, android phones, and tablets. Yeah, well, they'll definitely need to appeal to the gamers, don't you think?
10/3/2011 8:55:47 PM Ben Dutka