Sony: PlayStation Vita "Had A Very Good Start" In Japan
The PlayStation Vita launches in North America and Europe on February 22. It released in Japan back in December and as far as Sony is concerned, the tallied sales numbers thus far are just fine.
Currently, Vita sales in Japan sit at around 535,000 units, with most sales coming in the first week. In the previous week, only 18,942 units were sold, which has prompted some concern from analysts and journalists. Gamers have also expressed their displeasure at the price, which may or may not have caused Sony to make the 3G Vita unit more attractive to consumers leery of its $300 price tag.
But during the fiscal third quarter earnings conference call (read the full transcript if you wish), Sony Corp. CFO Masaru Kato said they're not worried about Vita sales.
"As far as the sell-through, three weeks have passed and sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very – a good start. Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems."
Nintendo had some trouble getting the 3DS to fly at first, and that required almost immediate action (i.e., a price drop). Sony may have to do the same thing if the Vita doesn't do well around the world, but with plenty of software and an apparent promotion drive, the new portable has a good shot of becoming quite popular with core gamers.
2/6/2012 8:29:49 PM Ben Dutka