Vita Is Sony's "Largest Platform Launch In Terms Of Marketing"
Sony has been called out for not supporting big-name exclusive software with enough advertising and marketing.
But the company has frequently said they've learned from past mistakes in regards to their new portable, the PlayStation Vita. Hence, expect some hefty and frequent ad campaigns.
According to a New York Times report, Sony has invested no less than $50 million in Vita marketing; Sony boss John Koller says it's "the largest platform launch in terms of marketing investment we've ever had."
Sony plans to pump out a series of ads revolving around the theme, "Never Stop Playing," and you'll see such ads on 26 major websites like YouTube, Facebook, and Twitter, as well as on TV, with commercials airing during "The Simpsons," "South Park," "Tosh.0," and NBA and NCAA basketball games. "Never Stop Playing" is based around the fact that players can continue playing a PS3 game on the Vita after they've left the house, one of the unit's most appealing features.
The Vita launches next week on February 22 in North America and Europe, but if you just can't wait and want it early, you should've already pre-ordered the First Edition bundle, which will be available tomorrow. As for coverage, it all starts for us...very very soon.
2/13/2012 9:44:09 AM Ben Dutka