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Vita TV Ad Spotted, Features "World Is In Play" Slogan

It's not a bad slogan- "The World is in Play." I would've gone for something more catchy like "Livin' la Vita Loca," but I imagine Sony would run into some licensing issues with that one. ...still like mine better.

Anyway, what you see here is clearly a European ad (or at least, we're making that assumption) for Sony's new portable. Yesterday, Sony revealed that their slick new handled was the company's largest platform launch in regards to marketing. They're investing $50 million in pushing the Vita and obviously, some of that went to this commercial.

So what do you think? Of course, we're not actually seeing the Vita in action; hell, we're not really seeing it at all, but it's a very cool teaser. We figure most people upon viewing it would go, "okay, what's that for and where can I see it?" It's all about tickling that buying bone, you know?

Tags: vita, playstation vita, vita ad, vita commercial, world is in play

2/14/2012 9:45:32 AM Ben Dutka

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Comments (11 posts)

AcHiLLiA
Tuesday, February 14, 2012 @ 11:32:52 AM
Reply

"World is in Play" That's a nice slogan, it makes totally sense-whatever u represent in.

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FullmetalX10
Tuesday, February 14, 2012 @ 1:46:53 PM
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I liked the trailer, it looked very slick, even though it doesn't really show any Vita stuff, but that's probably not really its purpose, more an attention screamer of a commercial.

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Killa Tequilla
Tuesday, February 14, 2012 @ 2:21:12 PM
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"Where I appear to be alone - im surrounded by thousands"

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Shams
Tuesday, February 14, 2012 @ 5:12:19 PM

Wait. I have to reset my router. Ok, we're good. Me, too.

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Nlayer
Tuesday, February 14, 2012 @ 2:34:40 PM
Reply

I love it. I simply just love it. I know it doesn't show off the Vita, but it really got me hyped up. It works for me! I can't wait for tomorrow! :D

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MartyRules
Tuesday, February 14, 2012 @ 2:37:03 PM
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Sony's ads are so hit and miss and this one's def a hit

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Excelsior1
Tuesday, February 14, 2012 @ 4:02:10 PM

I agree Sony's adds are so hit and miss. They usually go for an obscure/high concept type of advertising approach that I am not a big fan of. The PS2's launch add jumped to the future and showed a PS9 logo with no mention of the actual PS2. Then we got weird demon babies for the PS3's launch.

This spot is better but once again it's pretty obscure with very little of the actual product shown. I'm afraid that add might fly right over the general publics collective heads. A simpler and more targeted approach might work better as an introductory add.

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BikerSaint
Tuesday, February 14, 2012 @ 7:08:59 PM
Reply

It's a good start & I'm liking it!

"La Vita La America"!!!
Last edited by BikerSaint on 2/14/2012 7:10:50 PM

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Dancemachine55
Tuesday, February 14, 2012 @ 7:22:48 PM
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I love it!!!

It mixes that whole real world strangeness and difference that we saw with those odd PS2 "Get on board" ads, but it still delivers the message that the Vita is THE gaming handheld to own for true gamers.

And Sony does show it in the end.

Like the PS3, I believe the Vita is a marathon to success, not a sprint.

As for 3DS, the price drop and the release of Mario Kart 7 and Super Mario 3D Land certainly helped propel that little handheld. 3D looks cool (especially in SM3DL) but when it comes to 3rd party multiplat games, I'll go with Vita over 3DS anyday!!!

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___________
Wednesday, February 15, 2012 @ 2:01:36 AM
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WTF does that have to do with the vita!?
sigh.
gone are the days where advertisement was actually relevant to the product!
$ony needs to go have a look at some volkswagen or apple adds……..

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Strythe
Thursday, February 16, 2012 @ 10:45:42 AM
Reply

I think that ad spot is great. Basically says "Vita does for gamers what books do for readers". Gives you a world to play in that you take with you with the one-upping of never being alone. It'll be nice to see the Vita truly deliver on that. In the meantime, I'm still enjoying Ocarina on my 3DS.

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