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Vita's "Never Stop Playing" Campaign Kicks Off...Now

The PlayStation Vita ads should be both frequent and prominent, as Sony is dropping $50 million on launch promotion.

The "Never Stop Playing" campaign is going to hit its stride for the February 22 release date, and as Guy Longworth, Senior Vice President of PlayStation Brand Marketing, said at the PlayStation Blog (and as cited by IndustryGamers):

"Spanning from coast to coast, PS Vita and the official tag line 'Never Stop Playing,' will be featured on wallscapes, billboards, radio and television as well as at many of your favorite local retailers. I hope you love the 'Never Stop Playing' theme as much as we do. We think it embodies everything that PS Vita represents towards enabling gamers to have deeply immersive, console-like experiences anywhere, anytime."

This ad (among others), will appear on FOX, Comedy Central and ESPN, so don't be surprised to see a bunch of Vita commercials over the next few weeks. I mean, those are popular channels, right?

3G gaming on the go should be crazy fun, and don't forget about the large and diverse launch lineup. For more, be sure to check out our hands-on impressions; although we went in a little skeptical, we came out duly impressed. So when are you getting your Vita?

Tags: vita, playstation vita, vita ad, vita commercial, vita marketing

2/15/2012 8:37:38 PM John Shepard

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Legacy Comment System (5 posts)

Wednesday, February 15, 2012 @ 9:45:17 PM

The only Vita ads I've seen outside of gaming sites are the Taco Bell commercials. They better start rolling those tv spots out soon.

I finally managed to pay off my Vita to tonight, and picked up Uncharted. Now all there's left is the week of waiting. Then the beast will be mine!!!

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Wednesday, February 15, 2012 @ 10:14:46 PM

I got mine today. It's amazing! I'm really glad I gave in and bought it. It's an amazing device.

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Wednesday, February 15, 2012 @ 10:30:23 PM

I bet I don't see too many ads, only watch comedy central for Stewart and Colbert.

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Thursday, February 16, 2012 @ 1:58:18 AM

what happened to the good old days where you advertised a product weeks before release?
sigh, 5 days till its out here and i still have not seen a single add for it!
hell we STILL dont have out 3G prices yet!

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Thursday, February 16, 2012 @ 2:14:19 PM

I'm pretty excited just wish i could pick one up next week, maybe the birthday fairy on the 28th will give me one.

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